Expertise:
- The impact of marketing strategies on firm valuation
- The role of consumer learning in creating competitive advantage
- Competitive differentiation strategies
Hamilton’s Faculty Allies, like Greg Carpenter, participate in over 50% of our consulting engagements.
Faculty Allies contribute a deep expertise to client projects.
To learn more about the projects our Faculty Allies have contributed to please explore
our previous engagements or email us.
Bio:
Professor Carpenter teaches marketing strategy at the Kellogg school in masters, doctoral, and executive programs.
He was voted Outstanding Professor of the Year
by the Kellogg Managers’ Program in 1992, and he received the Sidney J.
Levy Teaching Award in 1996. Business Week recognized him as an outstanding
faculty in its Guide to the Best Business Schools.
Professor Carpenter’s research focuses on competitive marketing strategy. He has
twice been honored with the William F. O’Dell Award, given by the American
Marketing Association to recognize outstanding contribution to marketing, in addition
to winning the Paul E. Green Award. His work has appeared in the Journal of
Marketing Research, Management Science, Marketing Science, and Psychometrika,
and he recently edited Readings on Market Driving Strategies: Towards a New
Concept of Competitive Advantage (Addison Wesley, 1997). His research has been
featured by Harvard Business Review, Financial Times (London), and National Public
Radio. His current work focuses on the impact of marketing strategies on firm valuation, the role of consumer learning in creating
competitive advantage, and competitive differentiation strategies.
Professor Carpenter serves or has served on the editorial boards of the Journal of Marketing
Research, Marketing Science, and Marketing Letters, in addition to serving as
Associate Editor of Location Science. He is a member of the Institute for Operations
Research and Management Sciences, Association for Consumer Research, and
American Marketing Association.
Professor Carpenter’s professional activities include projects with AT&T, Abbott, Amoco, Bacardi, BBDO,
Diageo, Dow Chemical, General Electric, GTE, Federal
Reserve Bank, IBM, Kyodo Advertising, Merck, Motorola, Northern Telecom, Nynex,
Philips, Procter & Gamble, Sara Lee, and Unilever.
Gregory S. Carpenter served on the faculties of the University of California, Los
Angeles, Columbia University, and the Yale School of Management before joining the
Kellogg School faculty in 1990.
To go to the Kellogg Graduate School of Business website please click here.
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