Expertise:
- Corporate reputation
- Marketing and advertising and society
- The "new" corporate communications
Hamilton’s Faculty Allies, like Stephen Greyser, participate in over 50% of our consulting engagements.
Faculty Allies contribute a deep expertise to client projects.
To learn more about the projects our Faculty Allies have contributed to please explore
our previous engagements or email us.
Bio:
Stephen A Greyser is the Richard P. Chapman Professor of Business Administration at
Harvard Business School, where he specializes in consumer marketing, advertising,
corporate communications, and sports management. Since 1958, he has been active in
research and teaching in marketing at HBS. His longtime association with the Harvard
Business Review includes five years as an editor and research director, and
subsequently as Editorial Board Secretary and Board Chairman. At Harvard College,
he is a Trustee of WHRB, a Faculty Associate of Winthrop House, and a past director
of the Harvard Alumni Association; he is also a member of the Harvard
Professional Sports Panel advising Harvard undergraduates considering professional
sports careers. For eight years (to 1981) he was also Executive Director of the
Marketing Science Institute, a nonprofit research center which he continues to serve
as a Trustee.
He is responsible for fourteen books and monographs; is a frequent contributor to
journals on marketing, advertising, and business/consumer attitudes (including 15
HBR articles and two lead articles in the Journal of Advertising Research), and
has published some 300 Harvard case studies. His current research areas in marketing
include corporate communications, corporate reputation, marketing communications
decision-making, and marketing/advertising and public policy. His views on
corporate advertising were the subject of The Wall Street Journal's 1996-97
advertising campaign. He was named one of marketing's "outstanding thought leaders"
in a 1975 poll for the American Marketing Association's Marketing News. In 1993 he was
elected Fellow of the American Academy of Advertising, honoring his career-long
contributions to advertising and advertising education. In 1996, he delivered an
invited address on corporate reputation at the House of Lords, and in 1998 delivered
the first Lord Goold Memorial Lecture in London, on "Advancing and Enhancing Corporate
Reputation."
Professor Greyser conceived and developed the HBS elective course on the "new"
Corporate Communications, exploring business efforts to influence its many external
constituencies, particularly through the media. This has involved over 40 new case
studies and articles on business-media relations, crisis/issues management,
corporate identity and images, investor relations, changing roles for public
relations/public affairs, sponsorship, and corporate reputation (the topic of his
1992 invited presentation to the Arthur Page Society and of a 1995 article in
Reputation Management.) He co-developed the Strathclyde Statement on Corporate
Identity (1995), an international academic-practitioner initiative on the subject.
Professor Greyser serves as a director of Opinion Research Corporation, the
century-old brokerage firm Gruntal & Co., and Edelman Worldwide (public relations).
He is past national vice-chairman (1991-3) and a director of the Public
Broadcasting Service (the U.S. non-commercial television system), for which he
chaired the Public Television Task Force on Future Funding in 1991. Until their
sales, he also sat on the boards of Doyle Dane Bernbach, Restaurant Associates,
and Tonka (toys). His consulting and executive teaching activities include work both
in the U.S. and overseas in marketing, advertising, public relations, publishing
and broadcasting, sports management (including relationships with the NBA and the
Boston Red Sox) and the management of nonprofit organizations. He is also alumni
association past president of the Boston Latin School, the nation's oldest (1635)
public school; he chaired its 350th anniversary celebrations.
He conceived and developed the new (1997) HBS MBA elective course "The Business
of Sports," reflecting his lifelong fandom and longtime business involvement in
sports. The course has generated over 25 new cases. He is also on the selection
committee for the Boston Red Sox Hall of Fame. He is a former sports broadcaster
and radio-TV producer. He is a frequent speaker, television panelist, and commentator
on advertising, consumer marketing, sports management, crisis communications, and
consumer issues both in the U.S. and abroad.
His recent HBS teaching assignments include MBA electives on Corporate Communications,
The Business of Sports, and Consumer Marketing. He also teaches executive education
sessions in the two HBS non-profit management and governance seminars, and on Business,
Media, and the Public. Known as "the Cal Ripken of HBS," in over 35 years of teaching,
he has never missed a class.
Selected Publication:
To go to the Harvard Business School website please click here.
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