David J. Reibstein
	The Wharton School William Stewart Woodside Professor of Marketing BA, University of Kansas, 1971 BS, University of Kansas, 1971 PhD, Purdue University, 1975
Expertise: Competitive marketing strategies Electronic commerce resource allocation Promotion evaluation Market segmentation Product variety Brand equity research Hamilton’s Faculty Allies, like Dave Reibstein, participate in over 50% of our consulting engagements. Faculty Allies contribute a deep expertise to client projects. To learn more about the projects our Faculty Allies have contributed to please explore our previous engagements or email us. Academic Positions Wharton: 1980-present (named William Stewart Woodside Professor, 1992; Julian Aresty Professor, 1988-92; Vice Dean, Graduate Division, 1987-92; Director, Graduate Division, 1987-91; Director, Wharton/PIMS Research Center, 1985-1993). Previous appointment: Harvard University. Visiting appointments: Stanford University; INSEAD, France Other Positions Executive Director, Marketing Science Institute, July 1999-2001; Academic Trustee, Marketing Science Institute; Marketing, 1996-present; Hoffman-LaRoche Laboratories, 1970-71 Consulting AT&T Wireless; Shell Oil; Hewlett Packard; Novartis; Johnson & Johnson; ScJohnson, Square D, Ingersoll-Rand; Merck Pharmaceuticals Current Projects Competitive marketing strategies. Under what conditions will our competitors react to marketing actions we take? Can we anticipate this reaction and use that in our strategizing, what action should be taken? Simulation of competitive strategies. What is the appropriate breadth of your product line? Selected Publications: Wharton on Dynamic Competitive Strategy To go to the Wharton School website please click here.