HAMILTON E-NEWSLETTER
December, 2000

Maximize Profits By Leveraging A "Portfolio Of Margins" Across Multiple Product/Service Lines.
Hamilton has helped manufacturers and distributors segment their products/services into four categories: highly competitive, staple, specialty, and convenience, each of which often requires a different solution for margin improvement. Managers who believe they have limited ways to improve margins actually have many more options than they might think.

Good Companies Respond To Customers' Needs; Great Companies Also Help Them Understand What Those Needs Could Be.
Gregory Carpenter, professor of marketing strategy at Kellogg and member of Hamilton's Board of Directors, contends that for companies to create and sustain a meaningful competitive advantage, they must actively shape customer needs -- in effect, teaching them what they want.

Please View Our List Of Compelling Marketing Publications From Our Faculty Allies.
As a service to our clients, we have posted reviews of a number of leading marketing books, organized by subject area, on our Web site.

CLICK ON THE HEADLINES to view the full text of Hamilton's article or the summary of the article above.

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